Category Archives: Advertising and Media

Google Plus Business Page Cover Photo Size and Tips to implement it

Google plus have rolled some new features and also changed the layout of the overall profile and business pages. New feature allows you to upload a cover photo similar to Facebook cover photo.

Size of the Google plus business page cover photo should be 940 X 180 Pixels. Cover Photo will appear as background and your main profile picture will appear on top of it in right hand side corner. Continue reading

Off-Page Search Engine Optimization Tips and its impact in SEO Process

Off page Search Engine Optimization involves tasks that you usually perform off your web pages to get better search results on popular search engines. Once you have fixed the basics on your web pages and made it search engine friendly, its time to considers factors that affect the overall search results but its not on your own domain or web pages, but outside like posting on directories, or building links or submitting your website to popular directories like dmoz.org

In order to optimize your website to appear on top of the search engines, both on page SEO and off page optimization is equally important and your SEO process must balance them.

Why off-page optimization is Important for better search engine results (SER)
Every Search Engine has their own unique algorithm and they use this algorithm to assign certain rank (page rank) to each of the web page while crawling. But in general each of them (search engines) assigns page rank to every page that they crawl and higher ranked page appear on top of the search results.

Link building and its impact on page rank
Now there are several factors that are considered while assigning rank to a web page, but the important one is the backlink. Lets say your website is about Interior Designers and if you are putting a link to another website of Interior Design magazine, then the magazine website earns a vote. In other words you are endorsing that magazine website and google and other search engine assumes that the magazine website is relevant and they consider it as popular (also called as link popularity). Every Such link affects the page rank.

So How many web sites are linking to your website site directly affect your page rank and if the website that is linking to your website is popular or very large hen that is an added advantage and it even better.

Consider linking to popular websites relevant to the industry that your website serve to build link popularity and increase your page rank. Also as discussed in on-page optimization tips, your anchor text for the backlinks must have relevant keyword or key phrase to make it more effective.

Another important thing consider is the quality of backlink. Quantity is less important that quality, so try to get backlink from top-notch websites who command authority in your industry/sector.

Remember “SEO is all about Fresh and relevant Text, Links, Popularity and Reputation”

Why Never Say No to a Customer

Recently we have a completed a Website Development project for one of our client at Kolkata, India. After initial discussions and meetings, we started the project and completed it. During this Website Development there were several requests from the client, which were not a part of our original scope of work as per the agreements. We had a choice to decline or to accept those changes.

My team completed the project and after completion as usual we asked for feedback from the client, so we can measure our performance and make improvements. We received a great testimony from the client and he mentioned that he liked our attitude of ‘never saying no to customer’ and they want to do further business with us and be happy to refer us to others.

You must be thinking we agreed and accepted all their change requested and went out of scope to win the client. Did we accept all of their requests that were not a part of the original scope of work? No. We worked and found solution for most of the changes that was possible. But we never said No for other requests. We convinced them by offering better solutions.

Saying No to a customer is very bad for your business. Of course that does not mean you have to or you must accept all of the demands that your customer is making. But then if you say No, it could raise several questions. So instead of saying no you should try and find a solution, help them with whatever you can e.g. may be connect them to some one who can assist them in getting it done.

Let me give you an example: Say you are a website designer and one of your client asks you to come and take some pictures of their store to put on their website. If its not in your contract or you are not a photographer, you can go and say No, this is not my job, you get it done and send the pictures and then you can put them on their website. But instead of saying so, how about saying, “Sir, we are a professional website design and development company and don’t have enough expertise in photography. Do you want me to connect you to a friend of mine who is a professional photographer? I am sure your client is going to love your second response. Saying No raises emotional and logical questions and that’s not good for your deal or business relationship for future.

Take another example, where you were committed to design a website for up to 15 pages, but during the development your client realized they need a couple of more pages on their website to make it better structured. If you simply say No, it’s out of the scope and you can’t get it done, your client is not going to be happy. But if you can offer them a solution and ask for a little extra payment, they might agree and be happy. So its better you never say no to a customer

Do whatever you can do, help with whatever you can help and win the client. If you win a customer, they will become your marketing agent and do some great word of mouth, which is best of all marketing tricks. Remember you, as a business is responsible to offer solutions to whatever problems your customers might have. Offer solutions!!

Search Engine Optimization Tips – how to fix the basics

Everybody wants to appear on top of the search results on popular search engines like Google, Yahoo and Bing. But you have to agree there is hell lots of competition between business and websites who are competing with each other to appear on top of the search results. Although appearing on top of search results depends on several parameters that have been set by these search engines, there are a few basics. If the basics of your search engine optimization process are right, you may expect great results.

Getting your basics right for Search Engine Optimization (SEO) process

SEO is a process and one have to optimize its own web pages (on page optimization) and other is off page optimization where you consider parameters outside of your own domain. Like sharing and bookmarking on popular social websites. This post is limited to on page optimization techniques.

Optimizing your web pages: This is also known as on page optimization. On page optimization means fixing your own pages as per the standard guidelines of the search engine websites. I promise to have a separate post for off site website optimization tips.

Lets talk about Metadata Optimization
On every HTML page, you have Meta title, Meta description and Keywords tag. Keywords tag is not that popular, but the Title and Meta description tag is very vital.

Lets take an example. You are Packers and Movers Company located in Bangalore and say name of your company is “ABC Moving and Relocation Company Pvt. Ltd” and you offer moving and relocation services in Bangalore, India.

So how do we write effective and meaningful Title tags. Title tag should make sense for both users and search engine robots. Let me give you a better example. A typical title tag may look like “Welcome to ABC Moving and Relocation Company Pvt. Ltd” or “ABC Moving and Relocation Company Pvt. Ltd, Bangalore” or “ABC Moving and Relocation Company Pvt. Ltd welcomes you” or “welcome to our website

Now look at some of the examples below. I am just re-writing the title
Packers and Movers in Bangalore- call for Household and Car Shifting” or
Packers and Movers Bangalore – Local and Domestic Packing & Moving Company

Which title tag makes more sense to you? of course the second one. Why? Because it directly tells about your services and that’s how people will search a moving company. They are not going to search it by your name, and chances are your company name is already a part of your domain name. So having brand name in the Title tag is not necessary and you should avoid it specifically if it’s a long name (more than 1 word)

Same way Meta description should have a valid description something like “Need Packers and Movers in Bangalore. Call us for a free estimates for Local or Domestic Household or Car Shifting Services”

Why meta title and meta description is so important?
Because when some one is searching for a product or service, the first thing that appears on search results is the title and the description. So it must be relevant to the user’s search and should make sense for the users to take action i.e. click on your link to go to your website.

Image alt and Link title attributes.
For every image you should have an alt tag. For example you can have an alt something like alt=”ABC Moving and Relocation Company” for the Logo image

Similarly for each of the links, you should have a title tag. e.g. <a href=”index.html” title=”Click here to go to the home page”>

The search engine robots will parse these tags and it affects the search results. Also its going to help your potential customers or website visitors.

Page URLs and Links
You should have proper linking techniques in place for better results and this is one of the basic. Because changing page link every now and then is not advisable and also not possible, because number of pages may grow as your business grows. Secondly any broken link (a link where page does not exists) gives a very bad impression to the search engines as well as your own customers and visitors

Try to include keywords in your page name, so you have a great and easy to remember URL structure.

For example take a look at an example URL
http://www.abcmovingandrelocation.com/page.php?service=localshifting

Now look at http://www.abcmovingandrelocation.com/local-home-shifting-in-bangalore

Now if you observe both of these url/links above, the second one looks better and it make some sense, how ever the first one looks odd and does not quite make sense from a visitors perspective. Remember Search Engine Robots can make sense of both the Url and they are going to rank the second one on the top.

Not to mention have a clear cut navigation structure throughout your website will give you better results for your search engine optimization.

Sitemap
Have a sitemap page with proper hierarchy. This helps search engine robots in crawling your website and its going to be handy for your site visitors too.

You may also have a sitemap.xml page, which is mostly used to help search engine robots. There are several free Sitemap generators available, that can be used to generate sitemap.xml files.

There are several other factors but if you can take care of these basics, you are good to proceed further with your SEO process. You can always go and hire a professional SEO Company to help you with Search Engine Optimization projects.

I would like to know what else you think is required to begin the SEO process?

10 Guiding Principles to Hire an Ad Agency

Advertising is an exciting, visible business, and when another brand’s agency is making news, it can make their grass appear greener. Plus, it’s a business based on experience, confidence and trust. When trust breaks down, relationships end.

Whatever the reason for an agency switch, too many companies make their selection based on the wrong criteria. That causes heartache, inefficiency, and a significant amount of lost productivity.

I’d like to offer 10 guiding principles to follow the next time you’re looking for an advertising agency. Let’s start with the five things you shouldn’t do:

1. Don’t limit your search geographically. Yes, the most expedient way to build trust is in face-to-face relationships, but that doesn’t mean trust can’t also be built across miles. After all, some of the strongest marriages have been built after long periods of physical separation which allow time for reflection for both parties about what really matters..read full article at bloomberg

How to Find and Hire an Advertising Agency or a PR Firm

Hiring an advertising agency or a PR firm is very. You can simply go out there and make a search on google and it will list hundreds and thousands of advertising agencies in India. Make a call to a few of them and you are ready to sign the deal. But the bigger challenge is to find advertising or PR firms, who will be able to understand your expectations, have that kind of creativity, which is required for your assignments or the project. Creativity and ability to understand the expectations is very important in your pr and advertising partner.

Usually people go for the RFP Mode that is request for proposal, which is not advisable for hiring Advertising agencies, because while hiring an ad agency or a PR firm, the parameters of selection is not just the price, but there are many other factors to be considered. To hire the best Advertising Agency for your projects, you should go for the RFI mode. So you collect information about them, interact and then discuss your project before signing the deal.

RFI (Request for Information) makes more sense, as you are seeking information about the marketing agencies or the PR agency to initiate the process of hiring. You should invite at least two three marketing agencies to respond to your RFI so that you can compare each and every aspect and make a well-informed decision.

This way you are able to get the information about the PR firm or other marketing agencies and based on those information, you can shortlist and move to the next step.

The final step in hiring an Advertising Agency or a PR firm is to interact with them. Meet the agency and discuss your projects and ask them to give a small presentation or their input. This will help you understand their creativity. Also discuss about the time frame, cost, payment terms, and other terms and conditions.

You can also post an RFI to hire an Advertising Agency or a PR firm at ServiceSutra.com and get connected to best advertising and PR agencies in your city.

Now you have a lot of information and ready to a well-informed decision to hire an agency that can deliver as per your expectations. Following these tips will help you hire the most qualified and professional advertising and PR firms!

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