Google Plus Business Page Cover Photo Size and Tips to implement it

Google plus have rolled some new features and also changed the layout of the overall profile and business pages. New feature allows you to upload a cover photo similar to Facebook cover photo.

Size of the Google plus business page cover photo should be 940 X 180 Pixels. Cover Photo will appear as background and your main profile picture will appear on top of it in right hand side corner. Continue reading Google Plus Business Page Cover Photo Size and Tips to implement it

Off-Page Search Engine Optimization Tips

Off page Search Engine Optimization or SEO involves tasks, that you usually perform off web pages, in order to get better search results on popular search engines. Once you have fixed the basics on your web pages, and made it search engine friendly, its now time to considers the factors that might affect the overall search results. But the process is not from on your own domain or web pages, but outside the domain like posting on directories, building links or submitting your website to popular directories like the dmoz.org

In order to optimize your website, and to make it appear on top of the search engines, both on page SEO and off page optimization, it is equally important for you to balance the SEO process properly.

Why off-page optimization is Important for better search engine results (SER)
Every Search Engine has its own unique algorithm, and they use this algorithm to assign certain rank (page rank) to each of the web pages while scrolling. But in general each of these search engines assign page ranks to every pages, that they scroll. And this is how, the higher ranked page appears right on the top of the search results.

Link building and its impact on page rank
Now, there are several factors that are considered while assigning rank the web pages, but the important one is the back-link. Let us consider that your website is about Interior Designers, and if you are putting a link to another website of Interior Design magazine, then the magazine website will earn votes. In other words, you are endorsing that web-magazine in  Google and also in other search engines. Assumes that the magazine website is relevant, and they consider it very popular (also called as link popularity). Every Such link affects the page rank.

So, the other websites linked to your own website directly affect your page rank. And if the website linked to your website is popular, then its advantageous for. Always try linking to popular websites that are relevant to your website. This will help you build your website’s popularity, and increase your page rank. Also as discussed in on-page optimization tips, your anchor text for the back-links must have relevant keyword or phrase to make it more effective. Another important thing that is required to be considered, is the quality of the back-link.

Over to you

Quality is always considered more important that quantity. So, try to get back-link from top-notch websites, who command authority and earns a lot of fame and name in your industry/sector. Remember “SEO is all about Fresh and relevant Text, Links, Popularity and Reputation.” Keep these stuffs in mind and go ahead successfully with your website. :)

10 Guiding Principles to Hire an Ad Agency in India

Advertising is an exciting, visible business, and when another brand’s agency is making news, it can make their grass appear greener. Plus, it’s a business based on experience, confidence and trust. When trust breaks down, relationships end. Role of an ad agency in India is even critical due to  geographical and cultural  factors in India.

Whatever the reason for an agency switch, too many companies make their selection based on the wrong criteria. That causes heartache, inefficiency, and a significant amount of lost productivity.

I’d like to offer 10 guiding principles to follow the next time you’re looking for an advertising agency in India. Let’s start with the five things you shouldn’t do:

1. Don’t limit your search geographically. Yes, the most expedient way to build trust is in face-to-face relationships, but that doesn’t mean trust can’t also be built across miles. After all, some of the strongest marriages have been built after long periods of physical separation which allow time for reflection for both parties about what really matters..read full article at bloomberg

Here’s how to hire an advertising agency and a PR firm in India

Hiring an advertising agency or a PR firm is very important to communicate your message effectively to your audience. You can simply go and make a search on google and it will list hundreds and thousands of advertising agencies in India. Make a call to a few of them and you are ready to sign the deal. But the bigger challenge is to find advertising or PR firms, who will be able to understand your expectations, have that kind of creativity, which is required for your assignments or the project. Creativity and ability to understand the expectations is very important in your pr and advertising partner. Continue reading Here’s how to hire an advertising agency and a PR firm in India