Why You should Never Say No to a Customer

Recently, we completed a website development project for one of our client in Kolkata, India. After initial discussions and several meetings, we started the project and completed it on time. During this period of developing a client’s website, there were several other requests received from other clients, which were not a part of our original scope of work as per the agreements. We had the open choice of declining or accepting those changes.

My team completed the project and after completion as usual we asked for feedback from the client, so we can measure our performance and make improvements. We received a great testimony from the client and he mentioned that he liked our attitude of ‘never saying no to customer’ and they want to do further business with us and be happy to refer us to others.

You must be thinking we agreed and accepted all their change requested and went out of scope to win the client. Did we accept all of their requests that were not a part of the original scope of work? No. We worked and found solution for most of the changes that was possible. But we never said No for other requests. We convinced them by offering better solutions.

Saying ‘No’ to a customer is really very bad for your business. Of course that does not mean you have to accept all their demands. But if you say ‘No’, it could raise several questions. So instead of saying no, you should try and find some other solutions to deal with such a situation, and help them with whatever you can. For e.g.- you can help them to connect with someone who can actually assist them in getting there work done.

Let me give you another example: Say you are a website designer, and one of your client asks you to take some pictures of their store so that you can put that in their website. If its not in your contract, or you are not a photographer, there is a high chance that you’ll say- “No, this is not my job, you get it done and send the pictures and then you can put them on your website.” But instead of saying so, you can say, “Sir, we are a professional website design and development company and don’t have enough expertise in photography. Do you want me to connect you to a friend of mine who is a professional photographer?” I am sure your client is going to love your second response. Saying ‘No’ raises emotional and logical questions, and that’s not good for your deal or business relationship for future.

Take a third example, say you where were committed to designing a website which required 15 pages, but during the development your client realized he need a couple of more pages on his website, to make well structured. If you simply say No, it’s out of the scope and you can’t get it done, your client is not going to be happy. But if you can offer them a solution and ask for a little extra payment, they might agree and be happy. So, its better you never say no to your customer

Over to you

Do whatever you can to help out your customers. If you win a customer, they will become your marketing agent, and will provide others with a review of your company’s work and behaviour. Remember, great word of mouth is the best of all marketing tricks. You as a businessman must be responsible to offer solutions to whatever problems your customers is suffering from. Offer solutions, never say no!

Search Engine Optimization Tips – How to get it right

Everyone wants to appear on top of popular search engines like Google, Yahoo and Bing. But, due to the the rising competition between business and websites, the wish to be on the top of the search list becomes quite difficult, isn’t it? But you can surely reach on the top of the search results by following certain parameters that have been set-up by the search engines themselves. If the basics of your search engine optimization process are right, you may expect great results.

Getting your basics right for the process of Search Engine Optimization (SEO)

SEO is a process in which, one has to optimize his/her own web pages (on page optimization), and the other one is off page optimization, where you consider parameters outside your domain. For instance- sharing and bookmarking on popular social websites. Infact, this post is limited too on page optimization techniques.

Optimizing your web pages

Page optimization means fixing your own pages as per the standard guidelines of the search engine websites. I promise to have a separate post for off site website optimization tips.

Lets talk about Metadata Optimization
On every HTML page, you have Meta title, Meta description and Keywords tag. Keywords tag is not that popular, but the Title and Meta description tag is very vital.

For example- Suppose you are Packers and Movers Company located in Bangalore and say name of your company is “ABC Moving and Relocation Company Pvt. Ltd” and you offer moving and relocation services in Bangalore, India.

So how do we write effective and meaningful Title tags. Title tag should make sense for both users and search engine robots. Let me give you a better example. A typical title tag may look like “Welcome to ABC Moving and Relocation Company Pvt. Ltd” or “ABC Moving and Relocation Company Pvt. Ltd, Bangalore” or “ABC Moving and Relocation Company Pvt. Ltd welcomes you” or “welcome to our website

Now look at some of the examples below. I am just re-writing the titles:
Packers and Movers in Bangalore- call for Household and Car Shifting” or
Packers and Movers Bangalore – Local and Domestic Packing & Moving Company

Which title tag makes more sense to you? Ofcourse the second one. Why? Because it directly tells everyone about the services it provides, and that’s how people search for a moving company. They are not going to search it by your name, and chances are there that your company name is already a part of your domain name. So, having the brand name in the title tag is not necessary, and you should avoid it specifically if it’s a long name (more than 1 word)

Same way Meta description should have a valid description something like “Need Packers and Movers in Bangalore. Call us for a free estimates for Local or Domestic Household, or Car Shifting Services”

Why meta title and meta description is so important?
Because when some one is searching for a product or service, the first thing that appears on search results is the title and the description. So, it must be relevant to the user’s search, and should make sense for the users to take action i.e. click on your link to go to your website.

Image alt and Link title attributes.
For every image you should have an alt tag. For example you can have an alt something like alt=”ABC Moving and Relocation Company” for the Logo image

Similarly for each of the links, you should have a title tag. e.g. <a href=”index.html” title=”Click here to go to the home page”>

The search engine robots will parse these tags and it affects the search results. Also its going to help your potential customers or website visitors.

Page URLs and Links
You should have proper linking techniques in place for better results and this is one of the basic. Because changing page link every now and then is not advisable and also not possible, because number of pages may grow as your business grows. Secondly any broken link (a link where page does not exists) gives a very bad impression to the search engines as well as your own customers and visitors

Try to include keywords in your page name, so you have a great and easy to remember URL structure.

For example take a look at an example URL

Now look at http://www.abcmovingandrelocation.com/local-home-shifting-in-bangalore

Now if you observe both of these url/links above, the second one looks better and it make some sense, how ever the first one looks odd and does not quite make sense from a visitors perspective. Remember Search Engine Robots can make sense of both the Url and they are going to rank the second one on the top.

Not to mention have a clear cut navigation structure throughout your website will give you better results for your search engine optimization.

Have a sitemap page with proper hierarchy. This helps search engine robots in crawling your website and its going to be handy for your site visitors too.

You may also have a sitemap.xml page, which is mostly used to help search engine robots. There are several free Sitemap generators available, that can be used to generate sitemap.xml files.

There are several other factors but if you can take care of these basics, you are good to proceed further with your SEO process. You can always go and hire a professional SEO Company to help you with Search Engine Optimization projects.

I would like to know what else you think is required to begin the SEO process?

Hiring packers and movers for home shifting vs doing it yourself

The process of relocation is quite a hectic one, and requires loads of labor both physical and mental one. Physical because you need to carry and move the goods, and mental since you have to think a lot about the procedures to pack and move all goods. You can surely avoid all the mental and physical stress by hiring a Packers and Mover company. But, if you want to save money and do it yourself, then you can do so by properly planning and plotting.

With a little bit of planning and preparations in advance, most hassles of moving can be avoided. But hiring a moving company to help you out with the shifting activity is better than doing it yourself, specially if you are shifting to a different city. Here are some vital reasons that’ll prove the worthiness of a packing-moving company. Continue reading Hiring packers and movers for home shifting vs doing it yourself

10 Things to Remember When Moving a House in India

Relocating is a very common phenomena in our country, where everyday, some or the other youngster has to leave their home town/city and fly to some other place in search for a job, or to do a job. And after you have decided to shift to a new home or a place, the first thing that’s going to strike you is, the need to pack well and ensure proper transportation of goods. So, packing and moving is the most vital part of relocation, and that has to be done really well with extreme care. Continue reading 10 Things to Remember When Moving a House in India

Bring the Spirit of Christmas to Your Living Room

Christmas is around the corner, and everyone is so excited about it! Christmas means loads of merry-making activities, wonderful decorations, Christmas trees all around which are well lit and well decorated, Santa Claus carrying a sack full of love, yummilicious fruit Cakes, Chocolate boxes with variety of chocolates in it, and etc. But, when it comes to prioritisation, the Christmas Decorations tops the list, isn’t it?Christmas decoration is one such thing that excites the people of every age group, everyone is always ready and enthusiastic to decorate their home or rooms pre Christmas.

What would be the better than turning your home into a miniature festival of joy, and welcome Christmas eve very jovially? Therefore, decorate your home for christmas and flush away all the negativity, and welcome positivity.Christ Decoration IdeasTake a look at some of the great design ideas for Christmas decoration

Talk to us 24×7 – ServiceSutra

The main objective of ServiceSutra is to give you, a great sense of confidence while you are use our website. Our team is completely committed to remain available whenever you need us, and thus, we have displayed our mobile number on the top, right hand side corner of our website’s pages. This will enable you to give us a call at your convenient time, and someone among the team members will always happily respond to you.

Talk to Servicesutra at +91-98313-29628

We actually had our contact number displayed on the ‘Contact Us’ page. But yesterday, a customer called up and requested us to display our contact number in every pages of our website, so that, its always visible and the customers will be able to talk to us directly whenever they require. We totally agree to that customer, and have ensured that it’s visible on all the our website pages.

So now our website has four things to provide you which has made communication easy:

  1. Our mail Id, that is- connect[at]ServiceSutra.com.
  2. Landline number- 033-6500-7788
  3. Mobile phone number- 7044123404
  4. Lastly, the site itself has several provisions to communicate, such as live chat option and ofcourse the place to enroll your requirement.

Over to you

We the team of ServiceSutra, is always looking forward to offer you with several delightful experiences. We would warmly welcome, and appreciate any further feedback from our customers. Please share our tip if you like them, that will help us improve the usability, and add much more value to it.

Beginners Guide to SEO: Search Engine Optimization for Your Website

Do you want your website to be shown in the Google search results? Well, doesn’t require a very tricky idea, but a proper search engine optimization.  If a little bit of on page, and off-page optimization is done, it can really help you make your website appear in the search results of major search engines such as Google, Bing, Yahoo and etc.
Popular Search Engines in IndiaThere are many paid online as well as offline channels like Pay Per Click, that advertises about the most popular search engines. But this is only possible if you have enough funds. But, if you pay a little attention to the basics of Search Engine optimization or SEO, its going to be a long term achievement, and you’ll  not have to pay anything for this. If done properly, SEO can bring lots of advantages to your business.

There are several techniques that can be used while optimizing your search engine on a website. But, here are the basic rules that can help you make your website suitable for Google, Yahoo, Bing and other search engines to start crawling your website.

1. Firstly, you will need to find the keywords, or key phrases for your products/business. Here are several tools available for keyword research such as the Google keywords tool. Try and use 2-3 letters keywords to begin with, for example if you offer Interior design services then your keywords could be ‘home interior design’. And if you want to mention the place where you’ll be running your business mention the place’s name, for example- if you offer your services in Kolkata, mention ‘Kolkata Interior designer’.

2. Place at least 2 keywords or key phrase in the title text, followed by your brand name (specially if your brand is new) like “Interior design services in kolkata by ABC interior, Call for a free quote.” Ideally, the title should not be more than 70 characters.

3. Another important place where you must have some keywords are in the Meta Description, that Google, and other search engines displays in their search results. Use this to explain about your products/service in little more detail, than the title. Use keywords here as well, just like you used in the title. Meta description should be within 150 characters.

4. You may use keywords tags as well. Goggle won’t read/accept it, but many other sites accepts it. Reminding you again, be specific and put the keywords and phrases correctly.

5. Other things that you must pay attention is to the proper uses of HTML tags. Use alt tags in your image, title tags for all the links and lastly, ensure there is no broken link in your website. You must always have links to the privacy policy and terms page on your website.

6. Create a Sitemap.xml file. There are many free tools that you can use to generate xml sitemap page.

7. Register on Google web-masters, and other web-master tools, and then submit your website, as well as the xml sitemaps.

Over to you

That’s all you need to do for optimising the search engines. If you find it difficult to do so, then hire service from a professional SEO company, which can help you optimize your website. Its an ongoing process, and SEO is required to be done on a regular basis to keep your website on the top of the search engine’s list.

If you want to read more, then download Google SEO guide for free and also find some great articles on seomoz.org

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8 Important Vastu Tips for Office

Recently one of my friend suggested me to check my office’s Vastu, specifically the room where our sales team works. He suggested that I should change their sitting arrangement as per Vastu Shashtra. I personally have never followed Vastu tips and stuff, but yes if altering seating arrangement can make some difference, then why not?

The implementation of Vastu principles can improve business potentiality, and the success rate of any business. This doesn’t mean that by following these Vastu tips for office you will receive tons of order immidiately without making any effort. Following vastu is  going to make things just favourable. I contacted a friend who has some knowledge of Vastu Shashtra, and I also did some research on the Internet. And then changed by office sitting arrangements and stuff accordingly.

Here are some very useful office Vastu tips that you may like to apply in your office.  Continue reading 8 Important Vastu Tips for Office

How to Choose Colors for Bedroom Paints

Bedroom is a personal space at your home, where you will like to feel comfortable, and spend good quality time. Hence, to make this room feel peaceful and comfy, choosing the right colour shades for a bedroom is very essential, and will make it look even better. You must pay attention to every details and express your own sense of style, colour, comfort, light and etc, in order to ensure you get an awesome finish in the end.

Colour of the walls, curtains, furniture and other elements has an immense effects on your mood. Hence, choosing right set of colours for the bedroom walls is really very important. While choosing colours for bedroom, always remember to accommodate the colour preferences of your partner as well (if you are married). Also just keep in mind that the colour of bedroom walls should compliment the colour of other decorative elements in your bedroom. Continue reading How to Choose Colors for Bedroom Paints