{"id":169,"date":"2012-01-18T16:31:06","date_gmt":"2012-01-18T11:01:06","guid":{"rendered":"http:\/\/servicesutra.com\/blog\/?p=169"},"modified":"2024-01-24T22:29:53","modified_gmt":"2024-01-24T16:59:53","slug":"search-engine-optimization-tips","status":"publish","type":"post","link":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/","title":{"rendered":"Search Engine Optimization Tips \u2013 How to get it right"},"content":{"rendered":"

Everyone wants to appear on top of popular search engines like Google, Yahoo and Bing. But, due to the rising competition between businesses and websites, the wish to be on the top of the search list becomes quite difficult, isn’t it? But you can surely reach the top of the search results by following certain parameters that have been set up by the search engines themselves. If the basics of your search engine optimization process are right, you may expect great results.<\/p>\n

\"\"<\/p>\n

Getting your<\/strong> basics right for the process of Search Engine Optimization (SEO)<\/strong><\/h2>\n

SEO is a process in which, one has to optimize his\/her own web pages (on-page optimization), and the other one is off-page optimization, where you consider parameters outside your domain. For instance- sharing and bookmarking on popular social websites. In fact, this post is limited to on-page optimization techniques.<\/p>\n

Optimizing<\/strong> your web pages<\/strong><\/h3>\n

Page optimization means fixing your own pages as per the standard guidelines of search engine websites. I promise to have a separate post for off-site website optimization tips.<\/p>\n

Let’s talk about Metadata Optimization<\/strong><\/h3>\n

On every HTML page, you have a Meta title, Meta description and Keyword tag. The keywords tag is not that popular, but the Title and Meta description tag is very vital.<\/p>\n

For example- Suppose you are Packers and Movers Company located in Bangalore and say the name of your company is \u201cABC Moving and Relocation Company Pvt. Ltd\u201d and you offer moving and relocation services in Bangalore, India.<\/p>\n

So how do we write effective and meaningful Title tags? The title tag should make sense for both users and search engine robots. Let me give you a better example. A typical title tag may look like \u201cWelcome to ABC Moving and Relocation Company Pvt. Ltd<\/em>\u201d \u201cABC Moving and Relocation Company Pvt. Ltd, Bangalore<\/em>\u201d \u201cABC Moving and Relocation Company Pvt. Ltd welcomes you<\/em>\u201d or \u201cWelcome to our website<\/em>\u201d<\/p>\n

Now look at some of the examples below. I am just re-writing the titles:
\n\u201cPackers and Movers in Bangalore- call for Household and Car Shifting<\/a><\/em>\u201d or
\n\u201cPackers and Movers Bangalore \u2013 Local and Domestic Packing & Moving<\/a> Company<\/em>\u201d<\/p>\n

Which title tag makes more sense to you? Ofcourse the second one. Why? Because it directly tells everyone about the\u00a0services it provides, and that\u2019s how people search for a moving company. They are not going to search it by your name, and chances are there that your company name is already a part of your domain name. So, having the brand name in the title\u00a0tag is not necessary, and you should avoid it specifically if it\u2019s a long name (more than 1 word)<\/p>\n

Same way Meta description should have a valid description something like \u201cNeed Packers and Movers in Bangalore. Call us for free estimates for Local or Domestic Household, or Car Shifting Services\u201d<\/p>\n

Why meta title and meta description is so important?<\/strong><\/h3>\n

Because when someone is searching for a product or service, the first thing that appears on search results is the title and the description. So, it must be relevant to the user\u2019s search and should make sense for the users to take action i.e. click on your link to go to your website.<\/p>\n

Image alt and Link title attributes.<\/strong><\/h3>\n

For every image, you should have an alt tag. For example, you can have an alt something like alt=\u201d ABC Moving and Relocation Company\u201d for the Logo image<\/p>\n

Similarly for each of the links, you should have a title tag. e.g. <a href=\u201dindex.html\u201d title=\u201d Click here to go to the home page\u201d><\/p>\n

The search engine robots will parse these tags and it affects the search results. Also, it’s going to help your potential customers or website visitors.<\/p>\n

Page URLs and Links<\/strong><\/h3>\n

You should have proper linking techniques in place for better results and this is one of the basic. Because changing page links every now and then is not advisable and also not possible, because the number of pages may grow as your business grows. Secondly, any broken link (a link where the page does not exist) gives a very bad impression to the search engines as well as your own customers and visitors<\/p>\n

Try to include keywords in your page name, so you have a great and easy-to-remember URL structure.<\/p>\n

For example, take a look at an example URL
\nhttps:\/\/www.abcmovingandrelocation.com\/page.php?service=localshifting<\/em><\/p>\n

Now look at https:\/\/www.abcmovingandrelocation.com\/local-home-shifting-in-bangalore<\/em><\/p>\n

Now if you observe both of these URLs\/links above, the second one looks better and it makes some sense, however, the first one looks odd and does not quite make sense from a visitor’s perspective. Remember Search Engine Robots can make sense of both the Url and they are going to rank second on the top.<\/p>\n

Not to mention having a clear-cut navigation structure throughout your website will give you better results for your search engine optimization.<\/p>\n

Sitemap<\/h3>\n

Have a sitemap page with a proper hierarchy. This helps search engine robots in crawling your website and it’s going to be handy for your site visitors too.<\/p>\n

You may also have a sitemap.xml page, which is mostly used to help search engine robots. There are several free Sitemap generators available, that can be used to generate sitemap.xml files.<\/p>\n

There are several other factors but if you can take care of these basics, you are good to proceed further with your SEO process. You can always go and hire a professional SEO Company to help you with Search Engine Optimization projects.<\/p>\n

I would like to know what else you think is required to begin the SEO process.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone wants to appear on top of popular search engines like Google, Yahoo and Bing. But, due to the rising […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[11],"tags":[99,86],"yoast_head":"\nSearch Engine Optimization Tips \u2013 How to get it right<\/title>\n<meta name=\"description\" content=\"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization Tips \u2013 How to get it right\" \/>\n<meta property=\"og:description\" content=\"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ServiceSutra\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/chaudhary.pradeep\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-18T11:01:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-24T16:59:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/servicesutra.com\/blog\/wp-content\/uploads\/popular-search-engine.jpg\" \/>\n<meta name=\"author\" content=\"Pradeep Chaudhary\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@beingnaive\" \/>\n<meta name=\"twitter:site\" content=\"@ServiceSutra\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pradeep Chaudhary\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\"},\"author\":{\"name\":\"Pradeep Chaudhary\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/8edac021b29894a08741e34f323307d3\"},\"headline\":\"Search Engine Optimization Tips \u2013 How to get it right\",\"datePublished\":\"2012-01-18T11:01:06+00:00\",\"dateModified\":\"2024-01-24T16:59:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\"},\"wordCount\":949,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#organization\"},\"keywords\":[\"SEO basics\",\"seo tips\"],\"articleSection\":[\"Tips and Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\",\"url\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\",\"name\":\"Search Engine Optimization Tips \u2013 How to get it right\",\"isPartOf\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#website\"},\"datePublished\":\"2012-01-18T11:01:06+00:00\",\"dateModified\":\"2024-01-24T16:59:53+00:00\",\"description\":\"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.servicesutra.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips and Articles\",\"item\":\"https:\/\/www.servicesutra.com\/blog\/category\/tips-and-articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Engine Optimization Tips \u2013 How to get it right\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#website\",\"url\":\"https:\/\/www.servicesutra.com\/blog\/\",\"name\":\"\",\"description\":\"Compare and Book Local Services and Save More\",\"publisher\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.servicesutra.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#organization\",\"name\":\"ServiceSutra Media Private Limited, Kolkata, India\",\"url\":\"https:\/\/www.servicesutra.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.servicesutra.com\/blog\/wp-content\/uploads\/logo.png\",\"contentUrl\":\"https:\/\/www.servicesutra.com\/blog\/wp-content\/uploads\/logo.png\",\"width\":263,\"height\":37,\"caption\":\"ServiceSutra Media Private Limited, Kolkata, India\"},\"image\":{\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/servicesutra\",\"https:\/\/in.pinterest.com\/prdpkol\/\",\"https:\/\/www.facebook.com\/ServiceSutra\",\"https:\/\/twitter.com\/ServiceSutra\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/8edac021b29894a08741e34f323307d3\",\"name\":\"Pradeep Chaudhary\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3e2a1055f04145a15d18d83132ec8c9c?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3e2a1055f04145a15d18d83132ec8c9c?s=96&r=g\",\"caption\":\"Pradeep Chaudhary\"},\"description\":\"Pradeep has worked with hundreds of local home improvement service provider companies including movers, interior designers, architects, cleaners and pest exterminators. Based on his interactions with these professionals, he\u2019s sharing some of the best tips to make home improvement less stressful.\",\"sameAs\":[\"https:\/\/www.servicesutra.com\",\"https:\/\/www.facebook.com\/chaudhary.pradeep\",\"https:\/\/www.instagram.com\/prdpkol\/\",\"https:\/\/www.linkedin.com\/in\/beingnaive\/\",\"https:\/\/in.pinterest.com\/servicesutra\/\",\"https:\/\/twitter.com\/beingnaive\"],\"url\":\"https:\/\/www.servicesutra.com\/blog\/author\/team\/\"}]}<\/script>\n","yoast_head_json":{"title":"Search Engine Optimization Tips \u2013 How to get it right","description":"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/","og_locale":"en_US","og_type":"article","og_title":"Search Engine Optimization Tips \u2013 How to get it right","og_description":"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.","og_url":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/","article_publisher":"https:\/\/www.facebook.com\/ServiceSutra","article_author":"https:\/\/www.facebook.com\/chaudhary.pradeep","article_published_time":"2012-01-18T11:01:06+00:00","article_modified_time":"2024-01-24T16:59:53+00:00","og_image":[{"url":"https:\/\/servicesutra.com\/blog\/wp-content\/uploads\/popular-search-engine.jpg"}],"author":"Pradeep Chaudhary","twitter_card":"summary_large_image","twitter_creator":"@beingnaive","twitter_site":"@ServiceSutra","twitter_misc":{"Written by":"Pradeep Chaudhary","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#article","isPartOf":{"@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/"},"author":{"name":"Pradeep Chaudhary","@id":"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/8edac021b29894a08741e34f323307d3"},"headline":"Search Engine Optimization Tips \u2013 How to get it right","datePublished":"2012-01-18T11:01:06+00:00","dateModified":"2024-01-24T16:59:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/"},"wordCount":949,"commentCount":1,"publisher":{"@id":"https:\/\/www.servicesutra.com\/blog\/#organization"},"keywords":["SEO basics","seo tips"],"articleSection":["Tips and Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/","url":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/","name":"Search Engine Optimization Tips \u2013 How to get it right","isPartOf":{"@id":"https:\/\/www.servicesutra.com\/blog\/#website"},"datePublished":"2012-01-18T11:01:06+00:00","dateModified":"2024-01-24T16:59:53+00:00","description":"SEO is changing every three months. new updates and rules are coming in to play. Check out these Search Engine Optimization Tips to get it right.","breadcrumb":{"@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.servicesutra.com\/blog\/search-engine-optimization-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.servicesutra.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tips and Articles","item":"https:\/\/www.servicesutra.com\/blog\/category\/tips-and-articles\/"},{"@type":"ListItem","position":3,"name":"Search Engine Optimization Tips \u2013 How to get it right"}]},{"@type":"WebSite","@id":"https:\/\/www.servicesutra.com\/blog\/#website","url":"https:\/\/www.servicesutra.com\/blog\/","name":"","description":"Compare and Book Local Services and Save More","publisher":{"@id":"https:\/\/www.servicesutra.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.servicesutra.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.servicesutra.com\/blog\/#organization","name":"ServiceSutra Media Private Limited, Kolkata, India","url":"https:\/\/www.servicesutra.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.servicesutra.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.servicesutra.com\/blog\/wp-content\/uploads\/logo.png","contentUrl":"https:\/\/www.servicesutra.com\/blog\/wp-content\/uploads\/logo.png","width":263,"height":37,"caption":"ServiceSutra Media Private Limited, Kolkata, India"},"image":{"@id":"https:\/\/www.servicesutra.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/servicesutra","https:\/\/in.pinterest.com\/prdpkol\/","https:\/\/www.facebook.com\/ServiceSutra","https:\/\/twitter.com\/ServiceSutra"]},{"@type":"Person","@id":"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/8edac021b29894a08741e34f323307d3","name":"Pradeep Chaudhary","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.servicesutra.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3e2a1055f04145a15d18d83132ec8c9c?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e2a1055f04145a15d18d83132ec8c9c?s=96&r=g","caption":"Pradeep Chaudhary"},"description":"Pradeep has worked with hundreds of local home improvement service provider companies including movers, interior designers, architects, cleaners and pest exterminators. Based on his interactions with these professionals, he\u2019s sharing some of the best tips to make home improvement less stressful.","sameAs":["https:\/\/www.servicesutra.com","https:\/\/www.facebook.com\/chaudhary.pradeep","https:\/\/www.instagram.com\/prdpkol\/","https:\/\/www.linkedin.com\/in\/beingnaive\/","https:\/\/in.pinterest.com\/servicesutra\/","https:\/\/twitter.com\/beingnaive"],"url":"https:\/\/www.servicesutra.com\/blog\/author\/team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/posts\/169"}],"collection":[{"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":6,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":9421,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/9421"}],"wp:attachment":[{"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.servicesutra.com\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}