Preparing an SEO Plan that actually Deliver Results

For anything and everything you do, it cannot be just perfect in one shot specially search engine optimization. SEO is a time taking process and you have to make a perfect plan for better search engine optimization results. Let me help you make a perfect plan for your Search Engine Optimization (SEO).

In order to get better results your SEO effort must be balanced. You should have good content that people would like to read and use, use better title to ensure good conversion, monitor everything and keep on improving based on the results. For better SEO results, you have to monitor and analyze everything every effort and make changes to improve your search engine optimization results. There are several free and paid tools that can be used to monitor and improve your search results. Continue reading Preparing an SEO Plan that actually Deliver Results

Off-Page Search Engine Optimization Tips

Off page Search Engine Optimization or SEO involves tasks, that you usually perform off web pages, in order to get better search results on popular search engines. Once you have fixed the basics on your web pages, and made it search engine friendly, its now time to considers the factors that might affect the overall search results. But the process is not from on your own domain or web pages, but outside the domain like posting on directories, building links or submitting your website to popular directories like the dmoz.org

In order to optimize your website, and to make it appear on top of the search engines, both on page SEO and off page optimization, it is equally important for you to balance the SEO process properly.

Why off-page optimization is Important for better search engine results (SER)
Every Search Engine has its own unique algorithm, and they use this algorithm to assign certain rank (page rank) to each of the web pages while scrolling. But in general each of these search engines assign page ranks to every pages, that they scroll. And this is how, the higher ranked page appears right on the top of the search results.

Link building and its impact on page rank
Now, there are several factors that are considered while assigning rank the web pages, but the important one is the back-link. Let us consider that your website is about Interior Designers, and if you are putting a link to another website of Interior Design magazine, then the magazine website will earn votes. In other words, you are endorsing that web-magazine in  Google and also in other search engines. Assumes that the magazine website is relevant, and they consider it very popular (also called as link popularity). Every Such link affects the page rank.

So, the other websites linked to your own website directly affect your page rank. And if the website linked to your website is popular, then its advantageous for. Always try linking to popular websites that are relevant to your website. This will help you build your website’s popularity, and increase your page rank. Also as discussed in on-page optimization tips, your anchor text for the back-links must have relevant keyword or phrase to make it more effective. Another important thing that is required to be considered, is the quality of the back-link.

Over to you

Quality is always considered more important that quantity. So, try to get back-link from top-notch websites, who command authority and earns a lot of fame and name in your industry/sector. Remember “SEO is all about Fresh and relevant Text, Links, Popularity and Reputation.” Keep these stuffs in mind and go ahead successfully with your website. 🙂

Search Engine Optimization Tips – How to get it right

Everyone wants to appear on top of popular search engines like Google, Yahoo and Bing. But, due to the the rising competition between business and websites, the wish to be on the top of the search list becomes quite difficult, isn’t it? But you can surely reach on the top of the search results by following certain parameters that have been set-up by the search engines themselves. If the basics of your search engine optimization process are right, you may expect great results.

Getting your basics right for the process of Search Engine Optimization (SEO)

SEO is a process in which, one has to optimize his/her own web pages (on page optimization), and the other one is off page optimization, where you consider parameters outside your domain. For instance- sharing and bookmarking on popular social websites. Infact, this post is limited too on page optimization techniques.

Optimizing your web pages

Page optimization means fixing your own pages as per the standard guidelines of the search engine websites. I promise to have a separate post for off site website optimization tips.

Lets talk about Metadata Optimization
On every HTML page, you have Meta title, Meta description and Keywords tag. Keywords tag is not that popular, but the Title and Meta description tag is very vital.

For example- Suppose you are Packers and Movers Company located in Bangalore and say name of your company is “ABC Moving and Relocation Company Pvt. Ltd” and you offer moving and relocation services in Bangalore, India.

So how do we write effective and meaningful Title tags. Title tag should make sense for both users and search engine robots. Let me give you a better example. A typical title tag may look like “Welcome to ABC Moving and Relocation Company Pvt. Ltd” or “ABC Moving and Relocation Company Pvt. Ltd, Bangalore” or “ABC Moving and Relocation Company Pvt. Ltd welcomes you” or “welcome to our website

Now look at some of the examples below. I am just re-writing the titles:
Packers and Movers in Bangalore- call for Household and Car Shifting” or
Packers and Movers Bangalore – Local and Domestic Packing & Moving Company

Which title tag makes more sense to you? Ofcourse the second one. Why? Because it directly tells everyone about the services it provides, and that’s how people search for a moving company. They are not going to search it by your name, and chances are there that your company name is already a part of your domain name. So, having the brand name in the title tag is not necessary, and you should avoid it specifically if it’s a long name (more than 1 word)

Same way Meta description should have a valid description something like “Need Packers and Movers in Bangalore. Call us for a free estimates for Local or Domestic Household, or Car Shifting Services”

Why meta title and meta description is so important?
Because when some one is searching for a product or service, the first thing that appears on search results is the title and the description. So, it must be relevant to the user’s search, and should make sense for the users to take action i.e. click on your link to go to your website.

Image alt and Link title attributes.
For every image you should have an alt tag. For example you can have an alt something like alt=”ABC Moving and Relocation Company” for the Logo image

Similarly for each of the links, you should have a title tag. e.g. <a href=”index.html” title=”Click here to go to the home page”>

The search engine robots will parse these tags and it affects the search results. Also its going to help your potential customers or website visitors.

Page URLs and Links
You should have proper linking techniques in place for better results and this is one of the basic. Because changing page link every now and then is not advisable and also not possible, because number of pages may grow as your business grows. Secondly any broken link (a link where page does not exists) gives a very bad impression to the search engines as well as your own customers and visitors

Try to include keywords in your page name, so you have a great and easy to remember URL structure.

For example take a look at an example URL
http://www.abcmovingandrelocation.com/page.php?service=localshifting

Now look at http://www.abcmovingandrelocation.com/local-home-shifting-in-bangalore

Now if you observe both of these url/links above, the second one looks better and it make some sense, how ever the first one looks odd and does not quite make sense from a visitors perspective. Remember Search Engine Robots can make sense of both the Url and they are going to rank the second one on the top.

Not to mention have a clear cut navigation structure throughout your website will give you better results for your search engine optimization.

Sitemap
Have a sitemap page with proper hierarchy. This helps search engine robots in crawling your website and its going to be handy for your site visitors too.

You may also have a sitemap.xml page, which is mostly used to help search engine robots. There are several free Sitemap generators available, that can be used to generate sitemap.xml files.

There are several other factors but if you can take care of these basics, you are good to proceed further with your SEO process. You can always go and hire a professional SEO Company to help you with Search Engine Optimization projects.

I would like to know what else you think is required to begin the SEO process?

Beginners Guide to SEO: Search Engine Optimization for Your Website

Do you want your website to be shown in the Google search results? Well, doesn’t require a very tricky idea, but a proper search engine optimization.  If a little bit of on page, and off-page optimization is done, it can really help you make your website appear in the search results of major search engines such as Google, Bing, Yahoo and etc.
Popular Search Engines in IndiaThere are many paid online as well as offline channels like Pay Per Click, that advertises about the most popular search engines. But this is only possible if you have enough funds. But, if you pay a little attention to the basics of Search Engine optimization or SEO, its going to be a long term achievement, and you’ll  not have to pay anything for this. If done properly, SEO can bring lots of advantages to your business.

There are several techniques that can be used while optimizing your search engine on a website. But, here are the basic rules that can help you make your website suitable for Google, Yahoo, Bing and other search engines to start crawling your website.

1. Firstly, you will need to find the keywords, or key phrases for your products/business. Here are several tools available for keyword research such as the Google keywords tool. Try and use 2-3 letters keywords to begin with, for example if you offer Interior design services then your keywords could be ‘home interior design’. And if you want to mention the place where you’ll be running your business mention the place’s name, for example- if you offer your services in Kolkata, mention ‘Kolkata Interior designer’.

2. Place at least 2 keywords or key phrase in the title text, followed by your brand name (specially if your brand is new) like “Interior design services in kolkata by ABC interior, Call for a free quote.” Ideally, the title should not be more than 70 characters.

3. Another important place where you must have some keywords are in the Meta Description, that Google, and other search engines displays in their search results. Use this to explain about your products/service in little more detail, than the title. Use keywords here as well, just like you used in the title. Meta description should be within 150 characters.

4. You may use keywords tags as well. Goggle won’t read/accept it, but many other sites accepts it. Reminding you again, be specific and put the keywords and phrases correctly.

5. Other things that you must pay attention is to the proper uses of HTML tags. Use alt tags in your image, title tags for all the links and lastly, ensure there is no broken link in your website. You must always have links to the privacy policy and terms page on your website.

6. Create a Sitemap.xml file. There are many free tools that you can use to generate xml sitemap page.

7. Register on Google web-masters, and other web-master tools, and then submit your website, as well as the xml sitemaps.

Over to you

That’s all you need to do for optimising the search engines. If you find it difficult to do so, then hire service from a professional SEO company, which can help you optimize your website. Its an ongoing process, and SEO is required to be done on a regular basis to keep your website on the top of the search engine’s list.

If you want to read more, then download Google SEO guide for free and also find some great articles on seomoz.org

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