How to find prospects and customers for your new business in 2015

We are living in an era where lots of people prefer self employment over 9 to 5 jobs. Although it will prove to be much more challenging and time taking work to prosper through self employment. To lead an entrepreneurial venture one need shear conviction and strategy to succeed.

Most important and simple task for an entrepreneur is to make a name in the market by retaining their existing customers and acquire new ones. But often this small and simple task becomes nearly impossible for a newbie. No matter how good your product or service is, nobody is going to trust you when you are new in the market. It’s like getting rejected at interviews for being a fresher or due to lack of experience.

How to find prospects and customers for your new business

So the bottom line is; if you want to acquire new leads for your business either you have to invest money in marketing or employee workforce for that purpose. That too might not prove to be fruitful if you have some solid strategy for your business. And if you are running short on funds you might not able to afford any of them. Does that mean that you have hit an impasse that will not let you do further business.

Absolutely not!! You can always avoid burning a hole in your pocket by relying on free classified websites or other conventional methods to acquire leads. But at the same time they are not that reliable also, as those leads which appear in free classified websites do not have any filtering mechanisms that will enable you to figure out which customer have genuine requirement and which are fake.

If you rely on cost effective conventional methods then the problem will remain same as there is very stiff competition in the market and there are just too many players playing in the same ground leaving very little space for you to play.

The Solution:

Now keeping all these problems in mind few agencies have came up with a unique solution to these problems. And they are playing an important role to help various businesses to acquire new business leads. Initially they start by providing few leads to prove their mettle to the Organizations. Latter they provide various package based subscriptions that are beneficial for the new businesses in comparison with the ROI they generate from them.

Since the most difficult part is generating those leads, unlike free classified websites these agencies keep track of customers who require these services and forward them to the service providers after verifying the request properly. All in all the process becomes super easy for the service providers to get new projects with the help of this unique service.

Most of these agencies have their own in-house team to process the requests, which is the most important part as a human to human interaction produces much better results. They verify the requests and then forward it to the service providers to reduce the hassle. Well that’s not enough for you? There’s more the subscribed members also gets their profile listed in their high traffic portals which actually helps them to get more online presence, without investing a single penny for online advertising their purpose gets served.


The future of product and service business definitely relies on internet marketing. As more and more customers prefer to research for a particular product or service online before trying them out. And these unique agencies are using a perfect blend of IT and telecom services to usher you to your target audience.

Well when all your efforts of using traditional marketing strategies to sell your services are falling apart , you can always give a try to test these agencies. They even provide few test leads for the starters for free.

Published by

Jay N Prasad

Jay is the co-founder of Servicesutra. He started his career as a software developer and has over two decades of experience in coding and project management. Currently he looks after the business side of packers and movers vertical at servicesutra. When not busy with work, you can find him reading, writing or making how to videos.